Plumping Rose

To create this new range, PLUMPING ROSE, designed to target the first signs of ageing, MELVITA called on one of its most cherished active ingredients: the wild rose. This flower grows at high altitudes and takes up liberal amounts of mineral elements in order to cope with the harsh climate. Its exceptional constitution is beneficial for the skin – as proven by MELVITA Research.

• When viewed under the microscope, aqueous extract of rose petals stimulates the expression of aquaporins – proteins found in cell membranes that are responsible for ensuring good circulation of water at the heart of the skin.

• The rose hip, the fruit of the wild rose, boasts many benefits. In addition to its energizing sugars and antioxidant components (flavonoids, phenols and tannins), it has a spectacular Vitamin C content: 30 times higher than that of an orange! Moreover, cosmetogenomic tests have demonstrated the anti-fatigue effect of this fruit, which gives a real boost to microcirculation.


MELVITA'S BEAUTY RITUAL – FIRST SIGNS OF AGEING