Argan Concentré Pur

Argan Concentré Pur

The highest concentration in youthful argan oil*

Melvita is a true expert in argan oil for over 25 years. Now, for the first time, it has encapsulated the highest concentration of organic argan oil in a new anti-ageing range: Argan Concentré Pur.


Our Argan Concentré Pur formulas have proven their effectiveness:

• Smoothed wrinkles and fine lines
• Firmer skin
• Redefined facial contours

*Of all Melvita skincare products

The argan tree: magnificent and resilient

The argan tree: magnificent and resilient

Also known as the "iron tree," the argan tree can live for up to 200 years in the arid lands of the region of Essaouira, in Morocco. It has developed an incredible ability to adapt, so that it can cope with the harsh summer sunshine, as well as the cold winds and snow of the Atlas Mountains.

Argan oil is exceptionally rich in omega 9, omega 6 and sterols, and this gives it outstanding revitalizing and protective properties. It leaves skin looking visibly younger and helps to improve both its surface appearance and aesthetic quality.


Argan oil: a miracle ingredient…

Argan oil: a miracle ingredient…

Two innovative tests have scientifically proven the effect of argan oil on the skin's youthful appearance.

1 – The "C-Cube" camera: this digital dermoscope made it possible to show just how much argan oil improves not only the skin's quality, but also its aesthetic appearance.
2 – The "Lucifer Yellow" biological test* shows the action of argan oil in terms of improving the skin's barrier function and preventing skin aging.
Improvement in the skin's barrier function ×2

*Biological test to evaluate the skin's barrier function using a component called Lucifer Yellow

Releasing the power of the formulas

Little steps can make all the difference. So, when it came to the application steps for the products in its Argan Concentré Pur range, Melvita called on Valérie Paint – an expert in massage techniques and organic skincare. Specially for Melvita, Valérie Paint created three massage rituals that work to bring out the power of these products.


Each ritual is inspired by:

• acupressure techniques, to help promote drainage and invigorate the skin,
• "lifting" techniques, to help improve firmness and stimulate the skin-tightening effect.


Consisting of three simple steps, the massage techniques can be performed slowly, in the evening, for a moment of well-being, or more quickly, in the morning, to stimulate the skin.

Youthful Eye Care massage ritual

Youthful Cream-Oil massage ritual

Youthful Fluid massage ritual

Youthful Oil-Serum massage ritual